i've always said it (in my head because i dont talk about gifs out loud) with a soft g and i always will because i do not bend to the woke online mob. also i think because the letters in the word "gif" are in "giraffe" and so i decided it must be a soft g.

also i'm a soft type of g myself.

i use both because it's not a real word to me

hard g gif, because it's "graphics interchange format"

i also pronounce jpeg "jay-feg"

The g stands for graphics so i pronounce it like the g in graphics.