[T]hose who are interested in how bad ideas start, how they diffuse, how they covet and resist confrontation, and how they wax and wane in popularity over time will find much food for thought in this gripping book.
—Science
[T]hose who are interested in how bad ideas start, how they diffuse, how they covet and resist confrontation, and how they wax and wane in popularity over time will find much food for thought in this gripping book.
—Science